Business Travel Executive, October 2017
Business Travel Executive OCTOBER 2017 35 porate real time booking platform notes C A Anderson senior vice president of global development and real estate allowing corporate clients direct access to available properties without the assistance of a guest service center Calling BridgeStreet a travel tech company Anderson says the technology is being extended to corporate housing partners through the Simplified Network Apartment Platform or SNAP BridgeStreet clients can access available inventory of supply partners book a unit and receive a confirmation instantly Our ultimate near term goal is to have every supply partner and all the BridgeStreet assets up and available by the first quarter of 2018 says Anderson Corporate clients can use individual portals specifically designed for their staff travel managers and vendors so they can book directly through BridgeStreet com outside of the public access website Anderson says The portal will direct them to previously approved properties at the negotiated rates Technology Beyond Booking As they work toward GDS style technology long term lodging providers are not ignoring other technology advances Rajeev Goswami CEO of WWStay an aggregator of corporate housing says his company is using a chatbot in initial responses to customers as well as artificial intelligence in data reporting We are investing in chat and AI to improve and streamline the booking process We see chat as a major opportunity area to serve our clients Goswami says In general he adds corporate housing had been rigid in some of its practices but was now opening up At Oakwood according to TJ Spencer vice president global sales the brands app provides guests with their reservation information allows them to submit service requests including the
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